Freelance user experience architect with a 20+ year track record of award winning UI and UX work for global market leaders.
Project examples
Allianz
In 2016/17 I worked as freelance user experience architect for  [>] SinnerSchrader Munich on several high profile global UI projects for  [>] Allianz and  [>] Allsecur. Because of my work performance during the launch of the [>] first online insurance I was asked to join the inhouse client team. Here are a few samples from the work that made Allianz want to secure my services exclusively full time for the product launch.
Telefónica
In 2010 and 2011 I worked as freelance user experience architect for  [>] FJORD Madrid on several TV, data management and mobile concepts for the next generation data service rolled out in Europe and South America of  [>] Telefónica. As the agencie's embedded lead concepter I consulted top management teams at the headquarter in Madrid for several months and was guiding and assisting inhouse and external UI teams in workshops and work groups. Here are some of the work examples from that time period that made Telefonica invite me to join them in the strategic digital development of their global [>] PIM strategy.
BMW
Between 2005 and 2015 I repeatedly worked for  [>] BMW as freelance user experience architect and UI designer via  [>] i-d media, Berlin and [>] interone, München. I created concepts and designs for the BMW main site and BMW TV. In the most recent project I created concepts for backend construction processes so complex that detail knowhow was held by only a few employees. I worked with international client teams and oversaw the correctness of legal and technical car configurator production details. I had worked my way so reliably into complex subject matters, that my booking was extended several times.
BBVA
In 2010 and 2011 I worked as freelance user experience architect for  [>] FJORD Madrid on high profile banking projects for  [>] BBVA. Here are some work examples from brand and service consultation, UI and UX work for BBVA's private banking app for customers 5 Million upwards.
TOMMY HILFIGER and HILFIGER DENIM
In 2005 and 2008 I was booked as freelance user experience and UI designer by  [>] medienwerft Hamburg on several projects for  [>] TOMMY HILFIGER and  [>] HILFIGER DENIM  (now TOMMY JEANS).  As interface designer I'm using the same analytical, detail oriented approach known from my information architect and strategic concepter work and apply it to visual styling. As part of the inhouse team we worked out hundreds of e-commerce screen details. I'm often booked to create concept *and* visual design in the form of complete pitch designs replacing the often problematic conceptual wireframes. I have won or secured multi million EUR accounts for several agencies this way.
CANAL+
In 211 I worked as freelance user experience architect for  [>] FJORD Madrid on the expansion of  [>] CANAL+. in Spain in the form of a web and mobile VOD TV and rental catalog. The work contained a large spectrum of services, such as customer research, information architecture, process design, template concept and module documentation. The quality of the work lead to my following booking on strategic consulting for Telefónica top level management. I was also offered a full time position.
e-on
In 212/13  I worked as freelance user experience architect for  [>] diva-e München on web and iPad projects for the energy company [>] e-on. I introduced a new concept for visualising complex backend flows and processes on energy consumption and sales for top level management. While the actual work was the process itself, the visual form made a huge impact on both client and agency side because it made complex subjects suddenly easy to understand. This lead to a variety of follow up projects.
General information
Services
/ User Experience
/ Site, App, Widget, Process Concepts
/ Information Architecture
/ Wireframing
/ Sitempaps
/ Process Flows
/ Page or Function States
/ Interaction Design
/ Interface Design
/ Digital Strategy
/ SWOT Analysis
/ Content Direction
/ Digital Marketing
/ Brand Consultation
/ Brand Design
/ Responsive Analysis
/ Text
USP
/ UX and UI expertise
/ complexity expert
/ bilingual
/ interdisciplinary
/ multinational experience
/ technical knowhow
/ multiscreen solutions
/ award winning
Industry expertise
/ automotive
/ telecommunications
/ insurance
/ banking
/ food
/ energy
/ TV, VOD
/ government
/ travel
/ fashion
and others
Worked in
/ Hamburg
/ Frankfurt
/ Berlin
/ Munich
/ Auckland
/ Madrid
/ Los Angeles
Clients
/ Albis/ Allianz/ Althana Pharma/ Audi/ Axel Springer, gofeminin/ Bacardi/ Baden-Würtemberg/ Becks/ Bertelsmann/ Bifi/ BMW/ Canal+/ CDU/ Chantre/ City of Auckland/ City of Potsdam/ Coca-Cola/ Cortefiel/ DER Reisen/ DHL/ Dunlop Goodyear/ e.on/ Ferrero/ Freixenet/ Fresenius/ Guess Jeans/ Hilfiger/ Hilton Hotels/ Hochtief/ Hugo Boss/ Karl Lagerfeld/ Lufthansa/ Mercedes-Benz/ Otto/ Pro7/Sat1/ Puma/ Quelle/Rugby World Cup 2011/ Scout24/ Sony Imagesoft/ Sony Entertainment/ Stadtwerke Potsdam/ Stage Entertainment/ Stilwerk AG/ Santander/ Siemens/ Telecom/ Technikerkrankenkasse/ Telefónica/ Thommy Hilfiger & Denim/ thyssenkrupp/ Toshiba/ Ver.di/ Volkswagen/ ZDFand others
Petra Quilitzfreelance user experience architect
I'm currently booked on a project without fixed end date. Soonest availability probably around march/april 2019.