Product- , Feature- , or Competitor-Analysis

icon_arrowleft WORK   / ANALYSING

Analysis

I can’t remember ever having started a project without some kind of analysis of how effective the current interactive tool achieves business goals. Depending on client and project needs, this analysis can be

  • a functional analysis of the existing site
  • a structural analysis of a site network with all interlinked pages
  • a consistency analysis of app features on different devices
  • a complexity analysis of a process, for example the sign-up
  • an effectiveness analysis of a feature and it’s performance towards a business goal
  • a monetization analysis of the amounts of clicks to a purchase
globe  Clients of the examples shown below
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Puma         Telefonica        logo_maxdome
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Fortis        logo_mdm       logo_allianz
calendar  Time frame
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2005-15

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